At the CM Summit

I'm in the air on the way to the CM Summit, which FM hosts in New York Monday and Tuesday. The conference is sold out, but you can follow it via the #cmsummit search on Twitter. From my opening notes: – Extraordinary content. Five conversations: A leader thinker in the…

cms_ny09.gifI’m in the air on the way to the CM Summit, which FM hosts in New York Monday and Tuesday. The conference is sold out, but you can follow it via the #cmsummit search on Twitter. From my opening notes:

Extraordinary content. Five conversations: A leader thinker in the VC world and investor in Twitter, the man responsible for Microsoft’s advertising strategy, the woman who faced the press on behalf of the White House as the entire media world shifted to digital, a chief marketer at Intel charged with moving billions to digital, and the founder and CEO of one of the largest social networks in the world.

A focus on case studies, as promised. Cases from some of the biggest brands and most interesting thinkers in media, from GE, P&G, Amex, Microsoft, Google, and many more.

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Liveblogging the Microsoft Search News

While the company still is mum on what it's announcing today at the D Conference (update it's now official….), everyone at the event presumes Steve Ballmer will be debuting Microsoft's new take on search, widely rumored to be called Bing. I am not certain there will be wifi coverage in…

Bing_c_CMYK_rev.pngWhile the company still is mum on what it’s announcing today at the D Conference (update it’s now official….), everyone at the event presumes Steve Ballmer will be debuting Microsoft’s new take on search, widely rumored to be called Bing. I am not certain there will be wifi coverage in the main ballroom, but it there is, I will be liveblogging his talk starting at 8.30 am PST. If there is not, look for my updates via SMS on Twitter.

Some of my notes:

Steve is being very Steve – emphatic, in selling mode, drinking a massive Starbucks iced coffee. Discussing why Bing, why now he says Microsoft decided search needed a new brand, but: “Building a brand is a step, step, STEP (almost yelling)!” Bing is a brand that consumers can get their mind around. We have to grow significantly relatively to where we are. We have to build brand equity as well as technology equity.

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Bing

On my way to the D conference today, one of the main events is alleged to be the launch of "Bing," Microsoft's new search engine. I've been playing with it a bit, more on that later. Meanwhile, Microsoft plans a big marketing push, here's the news in Ad Age: People…

On my way to the D conference today, one of the main events is alleged to be the launch of “Bing,” Microsoft’s new search engine. I’ve been playing with it a bit, more on that later. Meanwhile, Microsoft plans a big marketing push, here’s the news in Ad Age:

People with knowledge of the planned push said the ads won’t go after Google, or Yahoo for that matter, by name. Instead, they’ll focus on planting the idea that today’s search engines don’t work as well as consumers previously thought by asking them whether search (aka Google) really solves their problems. That, Microsoft is hoping, will give consumers a reason to consider switching search engines, which, of course, is one of Bing’s biggest challenges.

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Twitter’s Continued Inflection: Time For Facebook Connect

TC notes the extraordinary growth Twitter has seen since its initial inflection. This is a growth pattern I have never seen in terms of speed – not in the nearly 25 years I've been watching this industry. I think this is both Twitter's most important and dangerous phase of its…

http://www.quantcast.com/profile/embed?img=http%3A//www.quantcast.com/profile/trafficGraph%3Fggt%3Dswg%26wunit%3Dwd%253Acom.twitter%26drg%3Dus%26dtr%3Ddm%26dty%3Dpp&w=334&h=260&showDeleteButtons=false&wunit=Charts.Summary.Traffic.

TC notes the extraordinary growth Twitter has seen since its initial inflection. This is a growth pattern I have never seen in terms of speed – not in the nearly 25 years I’ve been watching this industry.

I think this is both Twitter’s most important and dangerous phase of its young life. The retention problem must be addressed, and quickly. In my previous post about Twitter adding value to new users, I suggested Twitter incorporate some structure around its suggested users feature.

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Real Time Search and Google: An Admission

Recall my piece on "from static to real time search," and read this coverage of Eric and Larry's take on Twitter: Larry Page, Google’s co-founder, separately admitted Google needs to learn from Twitter and make its search engine operate at real-time speed. Speaking at the Zeitgeist event during in a…

Recall my piece on “from static to real time search,” and read this coverage of Eric and Larry’s take on Twitter:

Larry Page, Google’s co-founder, separately admitted Google needs to learn from Twitter and make its search engine operate at real-time speed.

Speaking at the Zeitgeist event during in a “fireside chat”, hosted by Mr Schmidt, Mr Page admitted Google had so far “done a relatively poor job of creating things that work on a per second basis”.

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As We Head Toward A More Conversational Interface, Can AdWords Keep Up?

Gian Fulgoni, Executive Chair of Comscore, has an interesting analysis of what's happening in paid search lately. It's germane to my earlier posts about paid search share sliding and Google's decision to allow trademark ad bidding. In his post, Gian notes that overall search queries are up dramatically (68% over…

Gian Fulgoni, Executive Chair of Comscore, has an interesting analysis of what’s happening in paid search lately. It’s germane to my earlier posts about paid search share sliding and Google’s decision to allow trademark ad bidding.

In his post, Gian notes that overall search queries are up dramatically (68% over two years) but:

if one looks at the number of paid clicks, the growth rate is a lower 18%, which raises the question: why have paid clicks grown 3x slower than the total number of queries?

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Google Makes Changes to Trademark Policy, Revenues Will Be Up…

…and so will legal challenges, many of which are already underway. Google's blog post is here. Details: Google will now allow advertisers to bid on trademark terms, even if they don't own the trademark, so, for example, a local hardware store can bid on "Buy Makita Saws here" or Best…

…and so will legal challenges, many of which are already underway.

Google’s blog post is here.

Details: Google will now allow advertisers to bid on trademark terms, even if they don’t own the trademark, so, for example, a local hardware store can bid on “Buy Makita Saws here” or Best Buy could bid on “Best Prices for Sony Plasmas”.

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The Paid Search Share Slide

According to HitWise, all is not well in the land of paid search: Hitwise data indicate that the share of search traffic coming from paid listings is decreasing at the expense of organic traffic. In the four weeks to May 9, 2009, 7.25% of search engine traffic to All Categories…

According to HitWise, all is not well in the land of paid search:

Paid Clicks Declining.png

Hitwise data indicate that the share of search traffic coming from paid listings is decreasing at the expense of organic traffic. In the four weeks to May 9, 2009, 7.25% of search engine traffic to All Categories of websites was from paid clicks. This compares to 9.84% in the same four week period in 2008 – representing a 26% decline in the share of paid clicks. This trend is apparent across 16 of the 17 Hitwise parent categories (i.e. Automotive, Food and Beverage, Health and Medical, etc). The only category that didn’t see a decline in paid traffic was Education, which received 1.45% of search visits from paid clicks compared to 1.39% last year.

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