Missed this post announcing further refinements to how Twitter is integrating search (I was in NYC last week), but it’s worth noting, and thinking about. Many others commented upon it, so I’ll try to not repeat what they said.
I think the focus, however, should be on this line: “The best way to experience Twitter Search is when it’s a natural part of your normal Twitter experience.”
Exactly. The integration of results right into the main content section sets Twitter up beautifully for the integration of the next phase of Twitter monetization – TweetSense. Twitter knows it has to create an ad platform that reacts to a known set of results, both on Twitter’s domain, but more importantly, off it as well. The starting point is TweetWords – which will work beautifully off these new results. TweetSense will be TweetWords exported to other instances of Twitter out in the wild – TweetDeck, ExecTweets, and the like.
This is also interesting: “Twitter Search is an engine for discovering what is happening right now but it doesn’t always have to be a box and a button.”
No it doesn’t. Search has many interfaces, and so will Twitter.