Snaptell

One more piece falling into place in my five year old example of how search is changing via mobile. Snaptell. Found via the IPG Lab in LA earlier this week, though the company has been around for a few years. TC covers it back in November here….

One more piece falling into place in my five year old example of how search is changing via mobile. Snaptell. Found via the IPG Lab in LA earlier this week, though the company has been around for a few years. TC covers it back in November here.

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How Much Is A Super Bowl Ad Worth? How About 50% Increase In Traffic?

Recently I interviewed Jason Kilar, CEO of the very hot (and very unusual) video start up Hulu. (If you want more on what Hulu is, check out his introduction of it at our CM Summit last June). Hulu is funded by NBC and Fox, and Jason comes from Amazon,…

Recently I interviewed Jason Kilar, CEO of the very hot (and very unusual) video start up Hulu. (If you want more on what Hulu is, check out his introduction of it at our CM Summit last June). Hulu is funded by NBC and Fox, and Jason comes from Amazon, and he’s very clearly a product guy – and Hulu is a very good product.

In any case, when I was moderating the panel (it was at a private event), I asked Jason if the SuperBowl ad his company ran (it was part of a deal with NBC, paid for with credits) drove any significant traffic for hulu.com. Jason demured, which I surely understand. But now I got the skinny, from a very good source.

According to that source, traffic increased by about 50% to Hulu after the ad ran. (The ad is below).

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Google Joins Twitter, Crushes Yahoo’s Numbers

I noted earlier that Yahoo had joined Twitter, and thought out loud about a combination of those two. I've also thought out loud about Google, and this week the company also joined Twitter. It's interesting to note the differences between the two. First, Yahoo joined earlier, but has 5200…

I noted earlier that Yahoo had joined Twitter, and thought out loud about a combination of those two. I’ve also thought out loud about Google, and this week the company also joined Twitter. It’s interesting to note the differences between the two.

First, Yahoo joined earlier, but has 5200 followers, compared to Google’s nearly 30K – all in the past two days. Second, the voice. Google’s first post was too clever by .5:

“I’m 01100110 01100101 01100101 01101100 01101001 01101110 01100111 00100000 01101100 01110101 01100011 01101011 01111001 00001010”

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Carol Speaks

Carol Bartz seems like a pretty plain spoken woman, from what I can tell. I am looking forward to interviewing her at Web 2 this year, she's one of the first folks to agree to come, and given my conversation with Jerry last year, I think it should prove…

Carol Bartz seems like a pretty plain spoken woman, from what I can tell. I am looking forward to interviewing her at Web 2 this year, she’s one of the first folks to agree to come, and given my conversation with Jerry last year, I think it should prove to be quite a dialog.

I’m enjoying her blog posts on Yahoo Anecdotal. Check this one out, in which she talks about “cleaning house” and restructuring Yahoo (yet again, honestly, it’s like the tenth time in as many quarters, feels like):



Finally, a note about our brand. It’s one of our biggest assets. Mention Yahoo! practically anywhere in the world, and people yodel. But in the past few years, we haven’t been as clear in showing the world what the Yahoo! brand stands for. We’re going to change that. Look for this company’s brand to kick ass again.

I love the willingness to curse, and honestly, I hear it gets a lot saltier in person. Can’t wait.

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Ewwww. That’s Slimey.

I just noticed, thanks to my crack net admin Ken, that http://www.battellemedia.net/ (I'm not going to link to it and give it juice) is being parked, skinned, and used to make money. Yuck. Help – what do you all suggest I do about it? I must have forgotten to…

I just noticed, thanks to my crack net admin Ken, that http://www.battellemedia.net/ (I’m not going to link to it and give it juice) is being parked, skinned, and used to make money. Yuck. Help – what do you all suggest I do about it? I must have forgotten to renew it, or perhaps I never bought it. Ick.

19 Comments on Ewwww. That’s Slimey.

Lazy Webbing: Google Brand AdWord Roadblocks?

I noticed something interesting while Googling around today: Certain brands, and they seem to fall into a class of brands that would understand the value of this – but certain brands seem to "own" all the AdWords associated with their trademarks. IE, there are no other buyers in the…

I noticed something interesting while Googling around today: Certain brands, and they seem to fall into a class of brands that would understand the value of this – but certain brands seem to “own” all the AdWords associated with their trademarks. IE, there are no other buyers in the auction, it seems. Now, I’ve covered the trademark issues in the past, they are many of them, but did I miss the ability for brands to buy out any other bidders and “own” a result?

It’s the equivalent of what is called a “roadblock” in the online ad biz – also known as “100% Share of Voice.”

I can’t upload images right now but will get one up once I fix that…..here are the searches I’ve found this on:

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Google Is Commercializing Google News. Sh*tstorm to Follow?

Trust me on this one, this one will kick up some dust. Am on an airplane, will write more soon. Here's the Google post announcing the move….nothing at all mentioned about sharing revenues with the news orgs who provide Google News its content. I cannot believe that this issue…

Trust me on this one, this one will kick up some dust. Am on an airplane, will write more soon.

Here’s the Google post announcing the move….nothing at all mentioned about sharing revenues with the news orgs who provide Google News its content. I cannot believe that this issue was not proactively dealt with. It must have been. Right? Readers in the news industry, speak up – any insight?

My prior coverage of this is here and here among many other places.

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CM Summit New York, Your Input and Reg Is Open

Registration for this year's Conversational Marketing Summit, thrice sold out, is now open. Register here! Our theme this year is "What Works: The Case Studies." As we write on the site: Two years ago, the first Conversational Marketing Summit made the case for a new kind of engagement with…

Registration for this year’s Conversational Marketing Summit, thrice sold out, is now open. Register here!

Our theme this year is “What Works: The Case Studies.” As we write on the site:

Two years ago, the first Conversational Marketing Summit made the case for a new kind of engagement with audiences. Now we have real cases to study. Join us for a chance to look back at what the creative pioneers have learned and turn that experience into great ideas for the next stage of Conversational Marketing.

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Twitter = YouTube.

What? Is Battelle crazy? Hear me out. Think back when YouTube was growing like a weed, and Google snapped it up. Most folks (including me) saw this as Google "getting into the video business," and sure, that in fact was one part of the equation. But as we all…

What? Is Battelle crazy? Hear me out. Think back when YouTube was growing like a weed, and Google snapped it up. Most folks (including me) saw this as Google “getting into the video business,” and sure, that in fact was one part of the equation. But as we all know, making money from consumer driven video ain’t a cakewalk, and hosting that video is really, really expensive. So why did Google really buy YouTube? My answer, which of course looks brilliant given it’s 20/20 hindsight: YouTube was a massive search asset.

Afterall, YouTube now gets more searches than Yahoo, Google’s closest search rival.

So think about that. YouTube was the single fastest growing new form of search on the Web, and Google pretty much outflanked (and outspent) everyone to buy it. Not to get into video monetization, per se, but to harvest and control the most important emerging form of search. In short, Google could not afford to NOT own YouTube.

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IAB Conference Report

Last year at this time I posted on the IAB conference, the first of its kind (I am on the IAB Board). It's interesting to see what has happened in a year. First off, the conference moved from Scottsdale to Orlando, which I must admit is not my favorite…

Last year at this time I posted on the IAB conference, the first of its kind (I am on the IAB Board). It’s interesting to see what has happened in a year. First off, the conference moved from Scottsdale to Orlando, which I must admit is not my favorite city but does handle conferences well. Second, despite the very deep recession, the conference was sold out, and folks actually came, about 500 or so. The crowd is good, and while it’s not a party, it has the feeling of comrades in arms, which honestly we could all use more of these days.

And third, the content, for the most part, is pretty darn good. (Even, I hope, my panel on social media, which I really enjoyed and learned a lot while running).

Last year, the talk of the conference was the Yahoo/Microsoft deal, and whether Jerry Yang, who was slated to speak, would cancel due to it. He showed, with his then-president Sue Decker, but they gave a presentation on Yahoo’s publishing strategy that was muddy and left many scratching their heads (including me: Yahoo Is Opening Up, But What’s The Big Vision?).

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