Google Sells Performics to Publicis

This is not a surprise (Google told us this would happen in April). Google could not really own a SEO/SEM biz. Publicis Groupe (EURONEXT Paris: FR0000130577) and Google (NASDAQ: GOOG) announced today that Publicis Groupe has agreed to acquire the Performics search marketing business (Performics) from Google. Chicago-based Performics,…

This is not a surprise (Google told us this would happen in April). Google could not really own a SEO/SEM biz.

Publicis Groupe (EURONEXT Paris: FR0000130577) and Google (NASDAQ: GOOG) announced today that Publicis Groupe has agreed to acquire the Performics search marketing business (Performics) from Google. Chicago-based Performics, one of the leading search marketing services providers, helps to improve the performance of advertisers’ investments and maximize client campaign effectiveness. Its profit-driving suite of marketing solutions includes Performics’ reporting platform, local platform, advanced market expertise and active account management.

Wonder what happens with the anemic affiliate network they “launched” in June?

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

6 thoughts on “Google Sells Performics to Publicis”

  1. “Google could not really own a SEO/SEM biz.”

    On the other hand, Microsoft still owns an SEO business. And Yahoo still runs pay-for-inclusion. I wouldn’t have expected those. 🙂

  2. Hold on a sec am I missing something here? Wasn’t performics double-clicks affiliate network that Google re-branded to google affiliate? Surely that was the really valuable bit. Of course Google wouldn’t run their own search marketing business they did however recently ask what is a good SEO:

    http://googlewebmastercentral.blogspot.com/2008/06/what-are-your-seo-recommendations.html

    in other words please give us visibility on any new techniques you are using for SEO

  3. @matt – You are right, and therein lies one of the many differences between Google and Yahoo, and Google and Microsoft!

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