Feed Reader 169 of “Let’s Take It Offline”

That's what I am, of Google's "traditional media blog," launched early this month. Here's the feed. Here's the mission: The recent launch of our traditional media advertising platforms enables you to advertise on TV, radio, or in newspapers. We’ve created this blog as a place for you to turn…

Goog Media Blog-1

That’s what I am, of Google’s “traditional media blog,” launched early this month.

Here’s the feed. Here’s the mission:



The recent launch of our traditional media advertising platforms enables you to advertise on TV, radio, or in newspapers. We’ve created this blog as a place for you to turn for the latest in feature launches and tips to help you run effective traditional media campaigns.

I think the idea that Google, which most “traditional” media companies fear, “helping” samesaid companies execute is going to take some….finesse. The idea of having a voice that humanizes that relationship is a good one. Looking forward to seeing how it plays out.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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