Yahoo’s New Ad Platform

Details are emerging, NYT here. I can't write about it due to vacation (am in the airport lounge)….but hope to grok when I get back, given my rants on this in the past……

Details are emerging, NYT here. I can’t write about it due to vacation (am in the airport lounge)….but hope to grok when I get back, given my rants on this in the past…

0 thoughts on “Yahoo’s New Ad Platform”

  1. Should be interesting to see how effective Yahoo’s new AMP platform actually is. With google’s acquisition of Double-Click I expected them to dominate, but it looks like Yahoo still has a couple of tricks up its sleeve.

    In my opinion it will all come back to effectiveness and brand recognition. So my bet is that Google will win out in the end.

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