Hey, Google Ads Work!

So Yahoo finds, Mashable and the Journal report. Yahoo Inc. moved closer to outsourcing its search advertising to Google Inc. after an initial test of the system yielded what the two firms deemed positive results, people familiar with the matter said. A partnership could give Yahoo some needed leverage…

So Yahoo finds, Mashable and the Journal report.

Yahoo Inc. moved closer to outsourcing its search advertising to Google Inc. after an initial test of the system yielded what the two firms deemed positive results, people familiar with the matter said.

A partnership could give Yahoo some needed leverage as it tries to ward off an unwelcome $42 billion bid from Microsoft Corp. Some view the potential pact as mere gamesmanship, particularly in light of antitrust concerns that a Google-Yahoo linkup would likely raise.

A search-ad deal could complicate Microsoft’s efforts but is unlikely to derail its plan. Yahoo could simply pull out of the partnership should it agree to be taken over by Microsoft, people familiar with the matter say.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

One thought on “Hey, Google Ads Work!”

  1. Either Google + Yahoo are 90% of the “search market” or the so-called “search market” statistics are bogus.

    Which one is it?

    If it’s the former, then it seems like it should be an anti-trust case.

    If it’s the latter, then people should stop wasting their time + money on an old-fashioned view of search.

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