Blogs, Buzz, and Moms

Our partner BabyCenter has released a study about the power of Mom's online. Not surprisingly, they are one of the most influential groups online. New research released today by BabyCenter(R), the largest online resource for expectant and new parents around the world, and industry-leading market research company, the Keller…

Our partner BabyCenter has released a study about the power of Mom’s online. Not surprisingly, they are one of the most influential groups online.

New research released today by BabyCenter(R), the largest online resource for expectant and new parents around the world, and industry-leading market research company, the Keller Fay Group, reveals that today’s pregnant women and new moms engage in one-third more word of mouth conversations per day than the total public or women and almost two-thirds of these conversations include brand recommendations. This group has an average of 109 word of mouth conversations per week about products, services and brands, most of which are positive and considered highly credible by other moms.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

4 thoughts on “Blogs, Buzz, and Moms”

  1. I find it amusing that some “search engine commentators” say that the management of ask.com has lost their marbles — like who is going to spend more: mothers doing work or kids watching videos?

    😀 nmw

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