No Connection

1. Tim Armstrong, who runs ads at Google, says display will be "very significant" in near future for Google. 2. Google closes its Doubleclick acquisition. As I said today at Verge, the key here is to define "display." Is this "algorithmic juju masquerading as branding but really a front…

1. Tim Armstrong, who runs ads at Google, says display will be “very significant” in near future for Google.

2. Google closes its Doubleclick acquisition.

As I said today at Verge, the key here is to define “display.” Is this “algorithmic juju masquerading as branding but really a front for more direct response” display, or this the “we are now in the publishing biz, AKA audience value-add, talent management, and human relationship” display?

There’s a big, big difference.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

3 thoughts on “No Connection”

  1. The latter will scare publishers… which will in-turn impact on DoubleClicks client base.

    If you add to this the rise of Enterprise-class open source (and free) ad servers like OpenX, then i see many publishers jumping ship.

    Lets not forget that DoubleClick as a platform is in a weak strategic position.

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