Which Year Is It?

Name the year this was written: Yahoo offered details of its long-awaited turnaround strategy… hinging its future on advertising, exclusive paid content and revenue-sharing deals with Internet access providers…..Yahoo executives gave some specifics regarding a long-expected corporate restructuring, saying that they will whittle down Yahoo's 44 business units to…

Name the year this was written:

Yahoo offered details of its long-awaited turnaround strategy… hinging its future on advertising, exclusive paid content and revenue-sharing deals with Internet access providers…..Yahoo executives gave some specifics regarding a long-expected corporate restructuring, saying that they will whittle down Yahoo’s 44 business units to six: listings, commerce, communications, media, access and enterprise. In addition, the company will lay off 400 employees, or 13 percent of its work force.



That is from a November 2001 article in Cnet, and yes, it sounds awfully familiar, doesn’t it?

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

2 thoughts on “Which Year Is It?”

  1. Yahoo seems to have lost the plot completely and the latest rumours about thousands of job cuts look to confirm just that. The company is running around like a headless chicken and may soon be a corpse that others (Google. Microsoft. AOL) will feast on – sorry for the grisly description. It is a pity that they can’t get their act together.

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