Computational Advertising

I think humans are required anytime you want to connect a brand with a person in any kind of meaningful way. But "computational advertising" is one way to optimize that connection, for sure. This talk by Yahoo's A. Broder does look interesting (via Greg). PS – Greg is starting…

I think humans are required anytime you want to connect a brand with a person in any kind of meaningful way. But “computational advertising” is one way to optimize that connection, for sure. This talk by Yahoo’s A. Broder does look interesting (via Greg).

PS – Greg is starting at MSFT next week. Great hire, and congrats Greg!

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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