“Untracked Digital Alternatives”

I love this, which I found via IWantMedia: Media Ad Spending Drying Up Quickly Total measured advertising expenditures grew just 0.2% to $108.2 billion in the first nine months of the year, according to TNS Media Intelligence. Television, radio and print media all took a hit. Increased spending on…

I love this, which I found via IWantMedia:

Media Ad Spending Drying Up Quickly

Total measured advertising expenditures grew just 0.2% to $108.2 billion in the first nine months of the year, according to TNS Media Intelligence. Television, radio and print media all took a hit. Increased spending on “untracked digital alternatives” contributed to the slowdown.

I got yer untracked alternatives right here, brother!

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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