Uh oh

Watch this space, Google, Facebook, Microsoft, Yahoo, aw hell, everyone: NEW YORK (AdAge.com) — Privacy advocates are expected to propose the creation of a do-not-track list, a sort of internet version of the Do Not Call Registry, at a news conference tomorrow. In addition to the list, the proposal…

Watch this space, Google, Facebook, Microsoft, Yahoo, aw hell, everyone:

NEW YORK (AdAge.com) — Privacy advocates are expected to propose the creation of a do-not-track list, a sort of internet version of the Do Not Call Registry, at a news conference tomorrow.

In addition to the list, the proposal calls for a requirement that advertisers, as part of their online ads, instantaneously disclose details of what they intend to track. According to a media alert announcing the news conference, the groups behind the proposal include the Center for Democracy and Technology, Consumer Action, Consumer Federation of America and the Electronic Frontier Foundation, among others.

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It’s Fair Use, Prince

Get a clue, Purple Dude. The pop star wanted YouTube to remove a clip of an infant boy dancing to his 1984 hit song "Let's Go Crazy." When the clip got scrubbed, the baby's mother cried foul and filed suit asking for damages. The woman's lawyers at the Electronic…

Get a clue, Purple Dude.

The pop star wanted YouTube to remove a clip of an infant boy dancing to his 1984 hit song “Let’s Go Crazy.” When the clip got scrubbed, the baby’s mother cried foul and filed suit asking for damages. The woman’s lawyers at the Electronic Frontier Foundation (EFF) say the dancing-baby clip is the poster child for fair use.

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Google Launches OpenSocial

Release below. I will comment after kids go to bed, or Weds… But here's the big question: Will Facebook and Myspace play? ——— Google Launches OpenSocial to Spread Social Applications Across the Web MOUNTAIN VIEW, CA — November 1, 2007 – Google, Inc. (NASDAQ: GOOG) today announced the release…

Release below. I will comment after kids go to bed, or Weds…

But here’s the big question: Will Facebook and Myspace play?

———

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Your Google Phone Is Coming, Sorta, Next Year, Journal Says

From the Journal: Google Inc. is close to unveiling its long-planned strategy to shake up the wireless market, people familiar with the matter say. The Web giant's ambitious goal: to make applications and services as accessible on cellphones as they are on the Internet. In a move likely to…

From the Journal:

Google Inc. is close to unveiling its long-planned strategy to shake up the wireless market, people familiar with the matter say. The Web giant’s ambitious goal: to make applications and services as accessible on cellphones as they are on the Internet.

In a move likely to kick off an intense debate about the future shape of the cellphone industry, Google wants to make it easier for cellphone customers to get a variety of extra services on their phones — from maps to social-networking features to video-sharing. To get its way, however, the search giant will have to overcome resistance from wireless carriers and deal with potentially thorny security and privacy issues.

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Facebook, Privacy, Mo’ Money, Maka Maka

You go away for a few days, and what happens. – A Facebook privacy kerfuffle (I asked folks at Facebook about this, the response: Facebook respects user privacy and access to site usage and profile information is restricted at the company. Any Facebook employees found to be engaged in…

You go away for a few days, and what happens.

– A Facebook privacy kerfuffle (I asked folks at Facebook about this, the response: Facebook respects user privacy and access to site usage and profile information is restricted at the company. Any Facebook employees found to be engaged in improper access to user data will be disciplined or terminated).

– More rumors of an impending Google counterstrike, code named Maka Maka.

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Facebook and Microsoft

So it has happened (WSJ paid). What to make of it? I was in a meeting in the Valley when this went down, so I'm late to the analysis party. I have no idea if anyone has said this yet, I am sure someone has. But – if there…

So it has happened (WSJ paid). What to make of it?

I was in a meeting in the Valley when this went down, so I’m late to the analysis party. I have no idea if anyone has said this yet, I am sure someone has. But – if there is not insight/boxing out/exclusivity into the new Facebook Social Ads platform as part of this deal, I don’t get it.

If there is, it’s a slam dunk. Or maybe for Microsoft, it’s worth the valuation just to keep Google from having the remnant ad deal in Europe. But I doubt it.

I want to know what the terms are, and by that, I don’t mean the financial terms. I mean the stuff that is not being announced – the agreements to work together on the upcoming Facebook platform, the ability for Microsoft to sell into the Facebook domain proper, etc. At the very least, some guarantee that Google can’t work with Facebook on any future ad platforms that might be developed. And of course, search distribution, which was not confirmed in the conference call, from coverage I could find.

Maybe it comes down to this: Microsoft won, Google lost. If that’s the case, OK, but…the real winner here is Facebook. At least, until it has to earn into a $15 billion valution. Good luck with that if social ads doesn’t pan out. On the other hand, well, congratulations for getting money so cheap.

The long and short of it for me is, the more insight into Facebook’s core business this buys Microsoft, the better it is for Microsoft. How much did they buy with this? No idea. But to think that Microsoft isn’t prototyping exactly what Facebook is already building (social advertising) is to not be thinking – it’d be criminal to not be in this game if you are Microsoft, or Yahoo, or Google. You have to be. So how do those two things square – an investment in Facebook, and a commitment to develop an advertising platform that competes with Facebook?

The Journal’s point of view on this is …. instructive. I think no one in the mainstream press has truly grokked what Facebook has a shot at doing – Adsense driven not by search queries, but by personal profile. It could be a major, major new platform, if we, as a culture, take to it. It’s not a given, but it’s a very compelling vision.

The high valuation for Facebook is the latest sign of a renewed exuberance in Silicon Valley over Internet companies with lots of users — even if those users haven’t yet translated into a lot of revenue — and is reminiscent of the Internet bubble that ended in 2000. Microsoft and Facebook say the valuation is justified and that Facebook is starting to find ways to monetize its rapidly growing user base.



Well, sure they are. The big question is this: will Microsoft get to see what they are doing, and work with them, or are they going to be relegated to selling secondary banner inventory? I have no idea. Do you?

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Social Advertising

The hints of Facebook's next move continue. "You are invited to a discussion with Mark Zuckerberg and the Facebook executive team as we unveil a new way of advertising online." I have to say, I do not see why MSFT or Google are competing to get a chunk of…

The hints of Facebook’s next move continue.

“You are invited to a discussion with Mark Zuckerberg and the Facebook executive team as we unveil a new way of advertising online.”

I have to say, I do not see why MSFT or Google are competing to get a chunk of Facebook, given what this announcement is most likely to be.

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