Top online video service YouTube will soon test a new video identification technology with two of the world’s largest media companies, Time Warner Inc. and Walt Disney Co..
The technology, developed by engineers at YouTube-owner Google Inc., will help content owners such as movie and TV studios identify videos uploaded to the site without the copyright owner’s permission, legal, marketing and strategy executives at YouTube told Reuters in an interview on Monday.
The so-called video fingerprinting tools, which identify unique attributes in the video clips, will be available for testing in about a month, a YouTube executive said.
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