Agency vs. Big G?

Nah, focus on what you do best, says Ad Age publisher Scott Donaton. I agree: Consumer insights. Creative ideas. Media strategies. Marketers will still need those. Yes, even when behavioral targeting and advanced technologies make it possible to serve the right ads to the right audience at the right…

Nah, focus on what you do best, says Ad Age publisher Scott Donaton. I agree:

Consumer insights. Creative ideas. Media strategies. Marketers will still need those. Yes, even when behavioral targeting and advanced technologies make it possible to serve the right ads to the right audience at the right time. It won’t all come down to technology.

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