Microsoft People Ready

As I did with Cisco and Hakia, we're doing some conversational marketing on Searchblog with Microsoft. They've asked me to tell them when I felt my business was "people ready." Well, that was not an easy answer, but I've tackled it over here. As I do with all my…

As I did with Cisco and Hakia, we’re doing some conversational marketing on Searchblog with Microsoft. They’ve asked me to tell them when I felt my business was “people ready.” Well, that was not an easy answer, but I’ve tackled it over here. As I do with all my partnerships with marketers, I post to let you know when I’ve agreed to work with a sponsor. So far, it’s been a very enjoyable conversation.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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