Google’s Video Ads

Google continues to test approaches to video ads, AdWeek reports on the beet.tv test which have been reported in the past. I was talking to someone today about Google and video ads. Besides tests like eepyBird and beet, Google is also buying inventory on some large, well known sites…

Google continues to test approaches to video ads, AdWeek reports on the beet.tv test which have been reported in the past. I was talking to someone today about Google and video ads. Besides tests like eepyBird and beet, Google is also buying inventory on some large, well known sites and reserving it for video, similar to the way they primed the pump by buying cheap banners and replacing them with AdSense back when that service launched. But so far, not many video ads are showing up, I am told by the site owners. I am sure that will/can change, but it strikes me it’s a very different sell to fill video inventory than two-minutes-and-your-done text ads via credit card signups. This area will surely make my list of predictions for 2007. Stay, er, tuned.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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