The Times has the story, PaidContent had the curtain raiser…
From the NYT:
A consortium of seven newspaper chains representing 176 daily papers across the country is announcing a broad partnership with Yahoo to share content, advertising and technology, another sign that the wary newspaper business is increasingly willing to shake hands with the technology companies they once saw as a threat.
In the first phase of the deal, the newspaper companies will begin posting their employment classified ads on Yahoo’s classified jobs site, HotJobs, and start using HotJobs technology to run their own online career ads.
But the long-term goal of the alliance with Yahoo, according to one senior executive at a participating newspaper company, is to be able to have the content of these newspapers tagged and optimized for searching and indexing by Yahoo.
The move that Hotjobs is making with the newspapers is a great one. This is the way that CareerBuilder leapfrogged in front of Hotjobs to secure the #2 spot behind Monster.
I guess Yahoo has started making smarter and better moves. Imagine the amount of fresh content it would get from this deal. No wonder that it’s search results improved drastically by 30% leaving Google behind in that one aspect this year.
What are all these consortiums of publishers? I see Topix.net and Congoo.com and now this Yahoo deal. Honestly, I think these publishers are waiting for one of these things to take off. Considering Yahoo is the number one aggragator, the list of publishers left a bit to be desired.