Compete says up, alongside conflicting data from Hitwise (reporting a fractionally smaller boost) and NetRatings, recording a slight slip down. By Hitwise’s measure, Google search share grew .4%, to 60.2%, in June. Neilsen-NetRatings shows a tiny dip of .2% in July. Tracking different metric sources, Compete reports that Google’s market share actually increased by .5% in July.
As mentioned earlier, Danny Sullivan is sharing some thoughts as he carefully picks through the details in a skeptical survey of all this. In response, ComScore wrote: “We agree with your assessment that a single-month decline does not constitute a trend. In fact, comScore also observed a similar seasonal decline for Google during the same period last year,” before ascribing it to seasonal fluctuation.