The judge in the Google click-fraud case approved the $90m settlement—in credits, Google is pleased but 500 drop-out from the class-action. (Battelle talked earlier about this. ) AP: By settling claims made in the plaintiffs’ class-action lawsuit, Google will give advertising credits that are the equivalent of a $4.50 refund on every $1,000 spent in its ad network during the past 4 1/4 years.
Time Warner introduces AOL Video search (with upload and sharing capabilities) that will offer on-demand video and TV shows like South Park, in addition to free content. TechWeb writes that the technology backbone is from Truevo and Singingfish, which AOL purchased last Dec. and in 2003 respectively. Planned to launch Aug. 4.
Hot eye-tracker study
A web navigation study finds the upper left of the search results screen attracts the majority of attention, with about 45% of user clicks within the slightly larger F-shaped area. Research at the University of Hamburg finds: the Web moving from static hypertext information to dynamic interactive services. Clickstream heatmaps and web page statistics show rapid interaction over smaller areas of the screen.
About 33% of searches contain 2 keywords, over 88% contain only 2-3. (from SEW)
A loophole in ICANN’s registration policy is abused in “a growing practice dubbed Domain Name Kiting,” reports Kuro5hin: Of more than 35 million domain names registered in May 2006, less than 3 million were legitimate! The remaining 92% were dropped within five days without incurring registration fees…ICANN regulations permit domain registrars to delete a registration within five days a receive a full refund.