Four Billion Last Quarter

That's how much Internet advertising accounts for, the IAB reports. As with every other one of these reports, I predict this figure will be revised, upward. A lot. For the second year in a row, the first quarter beat the last year's fourth quarter, which is very unusual in…

That’s how much Internet advertising accounts for, the IAB reports. As with every other one of these reports, I predict this figure will be revised, upward. A lot. For the second year in a row, the first quarter beat the last year’s fourth quarter, which is very unusual in advertising markets (the fourth quarter is very heavy on the holiday marketing spend…and February sucks, usually).

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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