Content, it’s the new black. Yahoo Tech is up. In short, it’s a consumer tech magazine online. But with a bunch of Yahoo’s social, search, and so on tech integrated.
From the release:
Yahoo! Inc. (Nasdaq: YHOO), a leading global Internet company, today launched Yahoo! Tech, a new Web site that gives consumers plain-English advice and information about choosing and using the technology that has become a part of their daily lives. Yahoo! Tech (http://tech.yahoo.com) was developed with the simple philosophy of making technology easy for all Yahoo! users, especially those without a deep understanding of technology and gadgets.
The site features a broad selection of original and licensed content, hundreds of thousands of products with community product ratings and reviews, as well as shopping, community and personalization features from across the Yahoo! network. Four experienced technology advisors, each focused on a specific audience such as “moms,” “boomers” or “working guys,” offer daily guidance for consumers looking to choose or use consumer electronics from one of 19 categories, including computers, cell phones, digital cameras and MP3 players.
Not a revelation, honestly, we knew this was coming. But is is interesting to see Yahoo go after the folks at IDG, Cnet, and others.