Cnet Says: Click Fraud Won’t Go Away

Maybe the truth is, stories about click fraud won't go away….HIghlights: A lack of clear standards for determining what is a fraudulent click, or some sort of third-party clearinghouse to monitor the situation, means some advertisers believe they can't do much more than head to the courts when they…

Maybe the truth is, stories about click fraud won’t go away….HIghlights:

A lack of clear standards for determining what is a fraudulent click, or some sort of third-party clearinghouse to monitor the situation, means some advertisers believe they can’t do much more than head to the courts when they think there’s a problem….

…Some experts say the solution is to have an independent auditor that would use data from the search engines and advertisers to determine in a neutral environment whether clicks are fraudulent.

Google and Yahoo, however, appear reluctant to embrace that idea.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

5 thoughts on “Cnet Says: Click Fraud Won’t Go Away”

  1. Good news for guys like Tom over at ClickForensics and Micheal over at ClickTracker. Question is who will win the horse race? I would love to hear your opinion on how you see this one shaking out.

  2. similar to something like credit cards, i think you have to be willing tolerate a certain level of fraud…but click fraud seems pretty rampant right now

  3. Careful, John.

    You seem to be suggesting that click fraud is a pseudo problem. Don’t let your many friends in the industry feed you that line. Out here in small business land click fraud threatens to undermine the entire industry. Remember, 98% of SME folks don’t study this stuff. We just see dollars going down the tubes.

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