Google Gets Social

Who says Google doesn't play the tagging, sharing, social search game? Not Google. Today it released a new version of its toolbar that's very….well…Web 2.0. From SEW coverage: Google has enhanced its toolbar for Internet Explorer, introducing several new features that will appeal to regular users of the program….

Who says Google doesn’t play the tagging, sharing, social search game? Not Google. Today it released a new version of its toolbar that’s very….well…Web 2.0.

From SEW coverage:

Google has enhanced its toolbar for Internet Explorer, introducing several new features that will appeal to regular users of the program.

The new features include enhanced “suggestions” that appear on the fly as you type a query, the ability to add custom buttons to search your favorite sites, the ability to create and save online bookmarks and to share web pages with others.

“One of the areas we wanted to focus on was to empower users more,” said Sundar Pichai, Google group product manager.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

4 thoughts on “Google Gets Social”

  1. Yes…but odd that Yahoo’s clearly ahead of Google in the 2.0 space yet capitalized at a fraction of Google’s value. I’d like to hear your ideas John about how destabilizing to the big guys 2.0 is going to be over the next 2 years as API and mashup creativity blossom.

  2. Did anyone else notice that installing Google’s new toolbar automatically, and without asking or noting, removed their Alexa toolbar?

    Also, I installed while using IE. After I rebooted and opened FireFox, the new toolbar automatically installed on FireFox – again without asking.

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