Yahoo Debuts Blog Search Via News

Yahoo tonight is launching a new version of its News search that includes blogs, Flickr photos and My Web results. From the release: Yahoo! Inc. (Nasdaq: YHOO), a leading global Internet company, today announced that Yahoo! Search is beta testing a new version of Yahoo! News Search which now…

YnewsearchYahoo tonight is launching a new version of its News search that includes blogs, Flickr photos and My Web results. From the release:

Yahoo! Inc. (Nasdaq: YHOO), a leading global Internet company, today announced that Yahoo! Search is beta testing a new version of Yahoo! News Search which now includes blogs, Flickr photos and My Web links, available today at http://news.search.yahoo.com. The move to augment professional journalism with grassroots journalism signals Yahoo!’s commitment to fusing mainstream content with user-generated content to give consumers a more complete search experience…..

…Beginning today, when a user conducts a search on Yahoo! News they will receive mainstream news stories along with blogs. When a user clicks on “all blog results” they will receive Flickr photo thumbnails and My Web links on the right hand side of the search results page. By incorporating grassroots journalism from all around the globe into News Search results, consumers can now enjoy opinions, analysis and commentary, via blogs, and related photos from the Flickr community that provide a visual context to breaking news as reported by everyday people. In addition, the new My Web feature, Yahoo!’s new social search engine that harnesses the collective knowledge of the My Web community, provides relevant links to information related to the news topic.

Try a search for Web 2.0, which was covered more by blogs than by mainstream sources. The plan is to roll it out at 7 pm PST, but I could not see it yet….

Compare that search to a normal news search at Google, and Google Blog Search. ….BTW, anyone have any idea how these guys are doing ranking?!

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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