Pesco on UCB Search Auction Tech

I'm a Cal guy, so it's nice to see a write up of some cool UCB tech in the search space. David Pescovitz (disclosure – he's a BoingBoing pal) covers a new technique in ad optimization. From the piece: The ideal algorithm would take into account when ranking the…

I’m a Cal guy, so it’s nice to see a write up of some cool UCB tech in the search space. David Pescovitz (disclosure – he’s a BoingBoing pal) covers a new technique in ad optimization. From the piece:

The ideal algorithm would take into account when ranking the advertisers how much budget each advertiser has left. That would not only boost Google’s income but keep competition fierce. The question was how to write an algorithm that did this.

“You want the best ranking algorithm, not just one that keeps advertisers in the auction because it suits the search engine’s purposes,” says Umesh Vazirani, who is also a researcher with the Center for Information Technology Research in the Interest of Society (CITRIS).

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Who’s Ask Partnering With For Its New Ad Serving Platform?

Why, it's Looksmart, it looks like. Good for them, to gain such a strong new partner. How did I determine this? Well, someone pointed me to a sub only article that Danny wrote (this link will take you to the free version) about the Ask deal, in which he…

LooksmartWhy, it’s Looksmart, it looks like. Good for them, to gain such a strong new partner. How did I determine this? Well, someone pointed me to a sub only article that Danny wrote (this link will take you to the free version) about the Ask deal, in which he reported that some of the new platform is licensed from a third party, which he speculates might be Miva:

Ask Jeeves says it built the technology internally for its new program but also licensed some parts from a third-party vendor that it won’t name. Why not name if the other vendor was Miva, for example? It’s a likely candidate in having long-standing technology in the area and a licensing program.

“A lot of the reason we don’t want to talk about our partner is that we developed a lot of this in house. A big piece of it is not from the partner. We’re going to leverage off the IP [intellectual property] of the organization that we have for search,” Gardi said.

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More on Yahoo’s Push Down the Long Ad Tail

Yahoo is getting a lot of coverage for its move into Google's domain, here's a roundup and a few thoughts. The New York Times has a piece quoting yours truly: Yahoo says its new small-site service will let a Web site specify what categories of advertising it does or…

YpnYahoo is getting a lot of coverage for its move into Google’s domain, here’s a roundup and a few thoughts.

The New York Times has a piece quoting yours truly:

Yahoo says its new small-site service will let a Web site specify what categories of advertising it does or does not want on a given page. Moreover, Yahoo will offer a telephone number that even small publishers can call for help, something that Google does not make readily available.

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YPN: Cat Leaves Bag

Cnet via NYT has the story of the Yahoo Publisher Network launch. More on this Weds… From the piece: Yahoo is planning to launch on Wednesday an ad network for small Web publishers intended to strengthen its hand against rival Google, a source familiar with the plan told CNET…

Cnet via NYT has the story of the Yahoo Publisher Network launch. More on this Weds…

From the piece:

Yahoo is planning to launch on Wednesday an ad network for small Web publishers intended to strengthen its hand against rival Google, a source familiar with the plan told CNET News.com.

As previously reported, the Sunnyvale, Calif.-based company has been working for months on a self-serve advertising service tailored to bloggers and other small Web publishers, a move that homes in on Google’s territory.

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Nearly 30% Fraud?

It's VERY hard to substantiate these claims, but here they are again, in a survey covered by WebProNews. From the survey release: The experiment was conducted in conjunction with Los Angeles-based Clicks2Customers.com and focused on three pay-per-click (PPC) campaigns running during a 10-day period in 2005. Duplicate clicks were…

It’s VERY hard to substantiate these claims, but here they are again, in a survey covered by WebProNews.

From the survey release:

The experiment was conducted in conjunction with Los Angeles-based Clicks2Customers.com and focused on three pay-per-click (PPC) campaigns running during a 10-day period in 2005. Duplicate clicks were determined by comparing IP addresses, language, browser settings, referring URL, time of click, operating system, browser plug-ins and country of origin.

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DogPiles On

Dogpile announced today that it has results from all four major engines, and plugged a study (download) that shows results do not overlap as much as we might thing. SEW has an article about that study here. From Dogpile's release: Dogpile announced the integration of search results from MSN…

DogpileDogpile announced today that it has results from all four major engines, and plugged a study (download) that shows results do not overlap as much as we might thing. SEW has an article about that study here.

From Dogpile’s release:

Dogpile announced the integration of search results from MSN Search to their industry-leading metasearch technology that combines the best results from the Web’s top search engines. With this announcement, Dogpile will be the exclusive home to all four of the Web’s leading search engines—MSN Search, Google, Yahoo and Ask Jeeves.

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More State O The Blogosphere

From Dave at T'rati. Highlights: * Technorati was tracking over 14.2 Million weblogs, and over 1.3 billion links in July 2005 * The blogosphere continues to double about every 5.5 months * A new blog is created about every second, there are over 80,000 created daily * About 55%…

From Dave at T’rati. Highlights:

* Technorati was tracking over 14.2 Million weblogs, and over 1.3 billion links in July 2005

* The blogosphere continues to double about every 5.5 months

* A new blog is created about every second, there are over 80,000 created daily

* About 55% of all blogs are active, and that has remained a consistent statistic for at least a year

* About 13% of all blogs are updated at least weekly

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Flickr Delivers PhotoRank

Don't get fooled by all the new features in the flickr update, the real news is photorank. As the flickr blog item states: The other new feature is called interestingness and it's huge! A long time in the making, interestingness is a ranking algorithm based on user behavior around…

Flickr Logo BetaDon’t get fooled by all the new features in the flickr update, the real news is photorank. As the flickr blog item states:

The other new feature is called interestingness and it’s huge! A long time in the making, interestingness is a ranking algorithm based on user behavior around the photos taking into account some obvious things like how many users add the photo to their favorites and some subtle things like the relationship between the person who uploaded the photo and the people who are commenting (plus a whole bunch of secret sauce).



Watch this space.

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