Blog Study Says: Blogs = Good Audience

This is not a surprise, but Comscore, backed by Gawker and Six Apart, reports that those who read blogs are wealthier, younger, and probably thinner than the rest of the world. Also, nearly a third of online Americans have visited blogs. As someone who is starting a business in…

This is not a surprise, but Comscore, backed by Gawker and Six Apart, reports that those who read blogs are wealthier, younger, and probably thinner than the rest of the world. Also, nearly a third of online Americans have visited blogs. As someone who is starting a business in the blog space, I’m pleased. But I hope we remember as we generalize about “the blogging audience” that at the end of the day, it’s not about generalizing, it’s about endemic, passionate communities….

Nick has a good write up here. InternetWeek here.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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