Google Patenting Ads in Syndicated Feeds?

Apparently Google has filed for a patent in "Incorporating targeted ads into information in a syndicated, e.g., RSS, presentation format in an automated manner." Uh Oh. TechDirt reports on this disturbing idea. After all, many folks have been doing this for some time… Patent here. Update: Gary points out…

Apparently Google has filed for a patent in “Incorporating targeted ads into information in a syndicated, e.g., RSS, presentation format in an automated manner.”

Uh Oh. TechDirt reports on this disturbing idea. After all, many folks have been doing this for some time…

Patent here.

Update: Gary points out to me that Google filed for this 18 months ago. Still and all, I recall Feedburner doing this 18 months ago, and others. I hope this will not be an issue…

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

7 thoughts on “Google Patenting Ads in Syndicated Feeds?”

  1. Its true people have been doing it for sometime, but the fact that the patent info is public means that they probably filed the patent about 3 years ago, I have seen a few of my patents, which seemed pretty awesoem at the time, seem like buttering bread three years later

  2. Maybe they wanted to leverage that in case of problems with the Overture issue or just wanted to file it so that they have to deal with an Overture part 2?

  3. I hope this isn’t a sign Google is turning down the wrong path. It think it is more likley to be a case of them protecting their ad revenue by making surethey would always be able to do it or just filing for patents years ago that seemed useful. Stay Good Google!

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