Doubleclick Goes Private

Coincidence that Google announces its CPM/image play today? Yes, but one hell of one. From Reuters: Internet marketing company DoubleClick Inc. (DCLK.O: Quote, Profile, Research) said on Monday that it agreed to be acquired by San Francisco buyout firm Hellman & Friedman LLC for roughly $1.1 billion. ….. "It's…

DoubleclCoincidence that Google announces its CPM/image play today? Yes, but one hell of one. From Reuters:

Internet marketing company DoubleClick Inc. (DCLK.O: Quote, Profile, Research) said on Monday that it agreed to be acquired by San Francisco buyout firm Hellman & Friedman LLC for roughly $1.1 billion.

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“It’s a fair valuation, given the company’s outlook,” said Janco Partners Inc. analyst Martin Pyykkonen. “There’s a feeling that general ad serving is somewhat of a commodity business.”

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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