The Price of Infamy: 5-12 Cents a Click

Ken Lay, infamous Enron executive, has begun a paid search campaign to tell his side of the story. The Houston Chronicle says his CPC is about 5-12 cents a click. I sense a Dave Pell opportunity here. Anyone want to get into a bidding war for "Ken Lay" on…

LayKen Lay, infamous Enron executive, has begun a paid search campaign to tell his side of the story. The Houston Chronicle says his CPC is about 5-12 cents a click. I sense a Dave Pell opportunity here. Anyone want to get into a bidding war for “Ken Lay” on Overture or Google?

(image from Wall St. Most Wanted)

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

2 thoughts on “The Price of Infamy: 5-12 Cents a Click”

  1. Just tried the search with the terms suggested by HC, but didn’t get the expected Ken Lay’s site in the first results.
    Did they stop the ad campaign?

    Great result, folks!

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