Yahoo Releases Update to Index

Last year Google released a major update to its index right before Christmas, and all hell broke loose. This year Yahoo did the same, but the reaction has been more muted – even positive, in some cases. It's always hard to draw conclusions from index updates, but this one…

Last year Google released a major update to its index right before Christmas, and all hell broke loose. This year Yahoo did the same, but the reaction has been more muted – even positive, in some cases. It’s always hard to draw conclusions from index updates, but this one seems to be moving a lot of SEO links around the SERPs…

Update: According to SEORountable, an update is happening over at Google as well, though opinions are mixed as to whether it’s major, or simply ongoing maintenance…

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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