Overture Apparently Settles with Geico

Developing: According to MediaPost. Am trying to get confirmation and details. In any case, Overture always had a stronger case than Google, according to folks I've spoken with, as they protected trademarks more robustly and did not adopt the blanket "any keyword can be sold" policy that Google did back…

Developing: According to MediaPost. Am trying to get confirmation and details. In any case, Overture always had a stronger case than Google, according to folks I’ve spoken with, as they protected trademarks more robustly and did not adopt the blanket “any keyword can be sold” policy that Google did back in the Spring.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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