In preparation for Web 2.0 next week, I spoke today to Gian Fulgoni, founder of Comscore. He’s giving a great talk on the things a major research house knows about the web. One of the slides he showed me I just had to steal to give you a sneak preview (click on image for a larger view).
What this tells us is pretty interesting: the heaviest users of search, who are a minority of total search users, account for the vast majority of search queries. This seems a case where the tail is not as powerful as the head….And clearly, the more folks use the web, the more they use search. What happens when the majority of us are heavy users of search? Time to buy more servers….