And They Were In The Head for The Other 8 Percent

Forrester: 92% of Ads Skipped by DVR Users. (via I Want Media)…

tivoForrester: 92% of Ads Skipped by DVR Users.
(via I Want Media)

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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