Good Overview for the Non-SEM/SEO Person…

Ever wondered what is going on with the wild, messy, wonderful world of search-engine optimization/marketing? This piece, posted last week in Media Post, does a fine job of providing a concise first person overview. Suddenly, venture capital firms are looking at search marketing technology with stars in their eyes. It's…

Ever wondered what is going on with the wild, messy, wonderful world of search-engine optimization/marketing? This piece, posted last week in Media Post, does a fine job of providing a concise first person overview.

Suddenly, venture capital firms are looking at search marketing technology with stars in their eyes. It’s beginning to seem that a few people are going to make a lot of money in this industry. And we’ve even got internal politics. All signs of an industry that’s finally ready for a run at the main stage. All of the signs became more apparent at the recent Search Engine Strategies conference in San Jose this month.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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