Scoble notes that eBay has in the past learned from listening to those who criticize eBay, then figuring out ways to include the naysayers and their insights into making eBay better. To put that to good end, Scoble is using tracking phrases across Feedster, PubSub, and T’rati to see who is saying “I hate (Scoble, Longhorn, or Microsoft.)”
In other words, he’s using conversation search to get smarter and better. Good idea.