Amazon Switches to A9 On Home Page…Still Google, In the End

As Owen points out on the 2.0 blog, Amazon switched to A9 today (I think it was today) on its homepage. Makes sense that they'd eat their own dog food…of course for now, the main ingredient in that food is Google SERPs… UPDATE: A well placed source tells me that…

a9-web-search-headerAs Owen points out on the 2.0 blog, Amazon switched to A9 today (I think it was today) on its homepage. Makes sense that they’d eat their own dog food…of course for now, the main ingredient in that food is Google SERPs…

UPDATE: A well placed source tells me that in fact this switch happened in early June and no one really noticed till now.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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