A Year Ahead

Back when I was at Wired, I noticed that the NYT always seemed to run a "trend" story that pretty much repeated our own treatment, but about a year later. Now, I notice, the same is true in the case of B2.0. In the Times today, Jim Fallows (I am…

Back when I was at Wired, I noticed that the NYT always seemed to run a “trend” story that pretty much repeated our own treatment, but about a year later. Now, I notice, the same is true in the case of B2.0.

In the Times today, Jim Fallows (I am a big fan of his, he was a columnist for The Standard) points out that AdSense may be the next big thing in advertising models for the Web (not exactly news):

NYT piece

Back in June of 2003, 2.0 ran this:

2.0 piece

A year later, it seems that AdSense has heralded a new approach to advertising that will incorporate pure algorithmic and metadata-driven solutions that, I hope, will drive value back toward endemic solutions.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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