More S-1 Grokking: Google Purchases Ignite Logic, Inc.

Astute Searchblog reader Rohit Khare points me to this odd passage on page 77 of the Google S1: 2003 Equity Incentive Plan Our 2003 Equity Incentive Plan was assumed by us in connection with our acquisition of Ignite Logic, Inc. in April 2004. At April 23, 2004, options to purchase…

IgniteLogoMedIAstute Searchblog reader Rohit Khare points me to this odd passage on page 77 of the Google S1:

2003 Equity Incentive Plan
Our 2003 Equity Incentive Plan was assumed by us in connection with our acquisition of Ignite Logic, Inc. in April 2004. At April 23, 2004, options to purchase a total of  (blank)  shares of Class A common stock were….

Well, the purchase was in fact covered by a local paper (the firm is based near Sacramento, Ca.).

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Blogger Redux

Congrats to the team there, which has shipped a major upgrade. Details on new features here. Main stuff: Comments are enabled, a new "profile" page for Bloggers (watch that space, will be important in the building of meta-Web stuff), stronger permalink support, conditional tagging, email blogging, etc….

relaunch_ufosCongrats to the team there, which has shipped a major upgrade. Details on new features here. Main stuff: Comments are enabled, a new “profile” page for Bloggers (watch that space, will be important in the building of meta-Web stuff), stronger permalink support, conditional tagging, email blogging, etc.

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End of Week Newsletter/Conference Plug

Hey Folks – Late Monday I'll send out invites to the conference to all those who sign up to the newsletter at left, or you can still request an invite by heading here. That's when I'll send out the weekly Searchblog newsletter as well. Have a great weekend!…

Hey Folks – Late Monday I’ll send out invites to the conference to all those who sign up to the newsletter at left, or you can still request an invite by heading here. That’s when I’ll send out the weekly Searchblog newsletter as well. Have a great weekend!

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Aristotle and the Knowledge Web

John Brockman republishes a four-year old essay from Danny Hillis positing "Aristotle," a tutor program built around a "knowledge web" (not unlike the semantic web, but more specialized) which might revolutionize how we learn. Many luminaries weigh in on the concept. Not light reading, but interesting, and very search-driven. Neal…

hillisJohn Brockman republishes a four-year old essay from Danny Hillis positing “Aristotle,” a tutor program built around a “knowledge web” (not unlike the semantic web, but more specialized) which might revolutionize how we learn. Many luminaries weigh in on the concept. Not light reading, but interesting, and very search-driven. Neal Stephenson fans will hear an echo of “The Primer” from The Diamond Age.

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Neat PageRank Hack

A fellow by the name of Stephen Morrison has hacked up "Proogle," a Google skin that returns Google's results but adds in PageRank scores. The site is linked to what I presume is Stephen's home site, Webmaster Brain" (no contact info on his site, but a number of neat tools…

ProogleA fellow by the name of Stephen Morrison has hacked up “Proogle,” a Google skin that returns Google’s results but adds in PageRank scores. The site is linked to what I presume is Stephen’s home site, Webmaster Brain” (no contact info on his site, but a number of neat tools are there, including a link popularity tester).

I’m told Proogle has gotten quite popular among the webmaster community, as a result, I’ll wager won’t be up for long – it more likely than not generates more than 1000 searches a day, a violation of Google’s terms of service. (The site even implores: “Google, Please Don’t Sue!”) This is yet another example of interesting hacks built on top of Google that, in the end, will probably end up on the dustbin due to popularity. Another recent example is Social Grid. I did hear back from the fellow behind that site, who admits he has yet to “ask permission” to build on top of Google. His credo: Code now, ask for forgiveness later.

Thanks to Aaron Wall of SEO Book/ SEO Index for pointing this out to me.

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From the Ephemeral to the Eternal

(Part 1 of …?) This is an idea I'm starting to rough out. As I said earlier, I will be testing your patience over the coming weeks as I do this more frequently. These essays are not intended to be the “book,” but rather sketches that lead to the…

OlduvaiFoot
(Part 1 of …?)
This is an idea I’m starting to rough out. As I said earlier, I will be testing your patience over the coming weeks as I do this more frequently. These essays are not intended to be the “book,” but rather sketches that lead to the book. (Lord knows, I can’t assume a general readership will be nearly as forgiving as you hardy souls have proven to be.)

I’m interested in what I’ll call the shift from the ephemeral to the eternal. Gmail is a good example of this, as are Plaxo, social networks, and most ecommerce sites that keep profiles of our browsing and buying habits. And search – in particular, the approach to search that A9 has taken – is perhaps the most interesting and difficult to classify expression of the trend.

In the past few years, a good portion of our digitally mediated behavior – be it in email, search, or the relationships we have with others – has become eternal – in other words, recorded and preserved by one entity or another, usually commercial in nature. And as this information has become eternal, we, as creators of that information, have lost a large degree of control over how that information is used and in what context. In fact, in many cases we have lost ownership of the information altogether – arguably before we even knew it existed in the first place. Whether this matters at all is worth debate – after all, how could we lose that which we never had? It’s not my goal to write a privacy screed here, nor take “evil corporations” to task. But it seems to me the issues raised by the ownership of our collective data exhaust are certainly worth raising and discussing, with a particular eye toward the Law of Unintended Consequences, if nothing else.

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Info Porn

From Comscore, via IP: * SEARCH VOLUME: In total, Americans conduct between 3.0 and 3.5 billion searches per month. More than one billion of these searches are typically conducted at Google. The average search engine user conducted 32 searches in February. The average Google user conducted 25 searches at the…

From Comscore, via IP:

* SEARCH VOLUME: In total, Americans conduct between 3.0 and 3.5
billion searches per month. More than one billion of these searches are
typically conducted at Google. The average search engine user conducted 32
searches in February. The average Google user conducted 25 searches at the
engine, more than twice the average number of searches (12) conducted by
users of the top ten engines. (Source: comScore qSearch)

* SHARE OF SEARCH: In February, Google controlled approximately 35
percent of searches conducted at major search engines by U.S. Internet
users. Yahoo!, its closest competitor, conducted 30 percent of searches by
U.S. Internet users in February. Among worldwide Internet users (Anglophone
population), Google’s lead is even more dramatic, with the company
accounting for more than 43 percent of all searches. (Source: comScore
qSearch)

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An Aside…But…

If any of you are baseball fans…is there some way we can publicly protest this most short-sighted of developments? I mean, Spiderman ads on the fucking bases??? I know it's getting harder and harder for advertisers to get their message out to large audiences, but…Spiderman ads on the fucking bases???…

2004-05-05-inside-baseIf any of you are baseball fans…is there some way we can publicly protest this most short-sighted of developments? I mean, Spiderman ads on the fucking bases??? I know it’s getting harder and harder for advertisers to get their message out to large audiences, but…Spiderman ads on the fucking bases??? Quite possibly the stupidest thing I have seen from the marketing cartel in quite some time.

UPDATE: Happy day, they pulled it after one day of public comment! I think that qualifies it as a major fuckup, rather than a smart marketing play.

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Google’s Financials, In .xls Format

A big thanks to CNBC Valley corresondent and Searchblog buddy Cory Johnson for this file (will download upon click), which takes all the financial information found in Google's S1 filing and pours it into a handy spreadsheet form. Cory has broken out Applied Semantics, the one acquisition with related…

cnbc_logo.gif
A big thanks to CNBC Valley corresondent and Searchblog buddy Cory Johnson for this file (will download upon click), which takes all the financial information found in Google’s S1 filing and pours it into a handy spreadsheet form.

Cory has broken out Applied Semantics, the one acquisition with related financial information. As he says:

Google paid $41.5 million and 1,825,226 fully-vested shares, as well as
557,574 “fully-vested and unvested options” of Google stock valued at $60.9
million (that’d be $109 an option).

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