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It must be the SES show, but there's a lot of "online advertising rocks" stuff out there of late. Jupiter released a study with figures claiming that 7 of 10 paid search advertisers plan to increase their spending this year. Also, the percentage of marketers buying 100 keywords or more…

It must be the SES show, but there’s a lot of “online advertising rocks” stuff out there of late. Jupiter released a study with figures claiming that 7 of 10 paid search advertisers plan to increase their spending this year. Also, the percentage of marketers buying 100 keywords or more increased from 18% last year to nearly 50% this year. (via Wonk)

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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