Yahoo Gets Set

Two Yahoo items this morning: First, the Journal (sub req'd) reports that Yahoo is set to drop Google (this is not a surprise, but rather the other shoe of the Overture/Inktomi purchases dropping). Second, CEO Semel promises many more innovations (and profits) from Yahoo search in the next year at…

Two Yahoo items this morning: First, the Journal (sub req’d) reports that Yahoo is set to drop Google (this is not a surprise, but rather the other shoe of the Overture/Inktomi purchases dropping). Second, CEO Semel promises many more innovations (and profits) from Yahoo search in the next year at a conference in NYC (link via CNet/Search Engine Lowdown.) The plan is to create personalized search products and beef up paid inclusion, a controversial practice, certainly, but one that is quite profitable. Google refuses on principle to do paid inclusion.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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