Reuters: Google Planning Email-based AdWords Service

This piece (via Forbes.com) explores the idea, which Google does not deny or confirm. Says Google may do its own branded email service. From the piece: Google last year purchased an e-mail management software maker and in 2001 registered the domain name googlemail.com. Some in Silicon Valley also believe Google…

This piece (via Forbes.com) explores the idea, which Google does not deny or confirm. Says Google may do its own branded email service.

From the piece: Google last year purchased an e-mail management software maker and in 2001 registered the domain name googlemail.com.
Some in Silicon Valley also believe Google could be preparing to launch free e-mail to compete with offerings from Yahoo and MSN’s Hotmail.
“If they were to go the e-mail route they’d have to provide an offering that competes with free (e-mail). Anti-spam is one form of strong differentiation,” said Jim Pitkow, chief executive of Moreover Technologies, whose personalized search company Outride was acquired by Google in 2001.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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