Go Toast Bought

One of the most talked about companies in the paid search analytics business is Go Toast, which makes a business of helping companies optimize and analyze their paid search campaigns. I always expected they would be in line for acquisition, perhaps by a large agency like IPG or Omnicom….


One of the most talked about companies in the paid search analytics business is Go Toast, which makes a business of helping companies optimize and analyze their paid search campaigns. I always expected they would be in line for acquisition, perhaps by a large agency like IPG or Omnicom. Instead, Go Toast has been purchased by Atlas DMT, a unit of aQuantive (AQNT), which is a public roll up of several online agencies and services, including longtime survivor Avenue A.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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