Search Drives First-Ever Quarterly Profits at MSN

This has been in the works for sometime, but MSFT formally announced its earnings yesterday, and broke out the MSN unit's numbers for the first time. Headline: It's all about paid search. The highlights (from the MSFT IR site): MSN had 50% quarter-to-quarter advertising revenue growth, total revenue totaled…

msft.gif

This has been in the works for sometime, but MSFT formally announced its earnings yesterday, and broke out the MSN unit’s numbers for the first time. Headline: It’s all about paid search. The highlights (from the MSFT IR site): MSN had 50% quarter-to-quarter advertising revenue growth, total revenue totaled $491 million in the first quarter compared to $427 million in the prior year’s first quarter. MSN Subscription revenue declined $17 million or 6% reflecting a decrease in the number of subscribers. MSN Network services revenue grew $81 million or 51% as a result of growth in paid search and strong general advertising sales across all geographic regions.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

Leave a Reply