Network TV: It ain’t working

What a surprise (see my rant below). What *is* surprising is for Ad Age to hype the fact. SURVEY: NETWORK TV DOES WORST JOB OF PROVING ADVERTISING ROI…

What a surprise (see my rant below). What *is* surprising is for Ad Age to hype the fact. SURVEY: NETWORK TV DOES WORST JOB OF PROVING ADVERTISING ROI

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

2 thoughts on “Network TV: It ain’t working”

  1. AdAge is a publication of record for Madison Ave’s collective unconscious, so for their readers, it is news. And based on a discussion board of even enlightened interactive media types, it was soundly questioned. So it’s obviously more of a signpost of where we’re going than a destination, as traditional tv struggles to hold on.

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