Microsoft and Overture (Yahoo): Wed till 05

Many thought (including me) that MSFT would boot Overture as soon as they could once Yahoo bought the company, but not many thought it would take another two years to happen. This is clearly a marriage of convenience, but it points to two realities: one, it creates a timeline: Microsoft…

Many thought (including me) that MSFT would boot Overture as soon as they could once Yahoo bought the company, but not many thought it would take another two years to happen.
This is clearly a marriage of convenience, but it points to two realities: one, it creates a timeline: Microsoft now has two years to get its own Adwords/Overture type product ready for market (probably to coincide with the introduction of their algorithmic search ), and two, any predictions that Microsoft might buy Google are now looking increasingly unrealistic.

Author: John Battelle

A founder of NewCo (current CEO), sovrn (Chair), Federated Media, Web 2 Summit, The Industry Standard, Wired. Author, investor, board member (Acxiom, Sovrn, NewCo), bike rider, yoga practitioner.

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