My post on the subject, while arguably arguable (yes, I know, I know, but it's better to just say it than let it stick in your craw) is up on the Looksmart Thought Leadership site (part of an FM program I am participating in). From it (this is just…
My post on the subject, while arguably arguable (yes, I know, I know, but it’s better to just say it than let it stick in your craw) is up on the
Looksmart Thought Leadership site (part of an FM program I am participating in). From it (this is just a portion):
I think Search is about to undergo an important evolution. It remains to be seen if this is punctuated equilibrium or a slow, constant process (it sort of feels like both), but the end result strikes me as extremely important: Very soon, we will be able to ask Search a very basic and extraordinarily important question that I can best summarize as this: What are people saying about (my query) right now?
When it first hit critical mass, it seemed Google answered this question. For the first time, you could ask a question in your native tongue, and get an answer. It felt immediate, but save for the speed with which the search results were rendered, it was not. Instead, it was archival – Google was the ultimate interface for stuff that had already been said – a while ago. When you queried Google, you got the popular wisdom – but only after it was uttered, edited into HTML format, published on the web, and then crawled and stored by Google’s technology. True, that has sped up – Google indexes a lot of sites more than once a day now – but as it nears the event horizon, this approach to search won’t scale.
Read More