Category: Of Note in Search Biz

The World Is Tuning Into Twitter Search

The tweet is the query. From Ad Age, which penned a good piece on the promise of Twitter search: In the future, searches won't only query what's being said at the moment, but will go out to the Twitter audience in the form of a question, like a faster…

The tweet is the query. From Ad Age, which penned a good piece on the promise of Twitter search:

In the future, searches won’t only query what’s being said at the moment, but will go out to the Twitter audience in the form of a question, like a faster and less-filtered Yahoo Answers or Wiki Answers. Users would be able to tap the collective knowledge of the 6 million or so members of the Twitterverse.

“You put a question out to the global mind, and it comes back,” Mr. Chaffee explained. “Millions of people are contributing to the knowledge base. The engine is alive. You get feedback in real time from people, not just documents.”

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Neat: Yahoo Integrates Facebook Actions Into Search Results

I missed this last week, from Yahoo's Search blog: Starting today, Facebook enhanced results will automatically appear in search results. This means users can add a friend, poke, send a message, and view a person’s friends from the deep links on the search results page. Facebook shared the structured…

I missed this last week, from Yahoo’s Search blog:

Starting today, Facebook enhanced results will automatically appear in search results. This means users can add a friend, poke, send a message, and view a person’s friends from the deep links on the search results page. Facebook shared the structured data for this SearchMonkey app by adding semantic markup to their public profile pages.

I’d post an image but my Ecto is busted, working on fixing that.

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Kumo: New Microsoft Search

Kara has screen shots of Microsoft's upgrade to Live search. From her post: The long expected upgrade to the Live Search product from Microsoft (MSFT) is being tested for a public rollout later this year. The blogosphere was a-twitter, literally, after a Twitter post by Powerset co-founder Barney Pell…

Kara has screen shots of Microsoft’s upgrade to Live search. From her post:



The long expected upgrade to the Live Search product from Microsoft (MSFT) is being tested for a public rollout later this year.

The blogosphere was a-twitter, literally, after a Twitter post by Powerset co-founder Barney Pell this past weekend, about a rebranding and updating of the search offering. (Microsoft acquired Powerset last year and Pell works on search strategy.)

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Carol Speaks

Carol Bartz seems like a pretty plain spoken woman, from what I can tell. I am looking forward to interviewing her at Web 2 this year, she's one of the first folks to agree to come, and given my conversation with Jerry last year, I think it should prove…

Carol Bartz seems like a pretty plain spoken woman, from what I can tell. I am looking forward to interviewing her at Web 2 this year, she’s one of the first folks to agree to come, and given my conversation with Jerry last year, I think it should prove to be quite a dialog.

I’m enjoying her blog posts on Yahoo Anecdotal. Check this one out, in which she talks about “cleaning house” and restructuring Yahoo (yet again, honestly, it’s like the tenth time in as many quarters, feels like):



Finally, a note about our brand. It’s one of our biggest assets. Mention Yahoo! practically anywhere in the world, and people yodel. But in the past few years, we haven’t been as clear in showing the world what the Yahoo! brand stands for. We’re going to change that. Look for this company’s brand to kick ass again.

I love the willingness to curse, and honestly, I hear it gets a lot saltier in person. Can’t wait.

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Lazy Webbing: Google Brand AdWord Roadblocks?

I noticed something interesting while Googling around today: Certain brands, and they seem to fall into a class of brands that would understand the value of this – but certain brands seem to "own" all the AdWords associated with their trademarks. IE, there are no other buyers in the…

I noticed something interesting while Googling around today: Certain brands, and they seem to fall into a class of brands that would understand the value of this – but certain brands seem to “own” all the AdWords associated with their trademarks. IE, there are no other buyers in the auction, it seems. Now, I’ve covered the trademark issues in the past, they are many of them, but did I miss the ability for brands to buy out any other bidders and “own” a result?

It’s the equivalent of what is called a “roadblock” in the online ad biz – also known as “100% Share of Voice.”

I can’t upload images right now but will get one up once I fix that…..here are the searches I’ve found this on:

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23 Comments on Lazy Webbing: Google Brand AdWord Roadblocks?

Twitter = YouTube.

What? Is Battelle crazy? Hear me out. Think back when YouTube was growing like a weed, and Google snapped it up. Most folks (including me) saw this as Google "getting into the video business," and sure, that in fact was one part of the equation. But as we all…

What? Is Battelle crazy? Hear me out. Think back when YouTube was growing like a weed, and Google snapped it up. Most folks (including me) saw this as Google “getting into the video business,” and sure, that in fact was one part of the equation. But as we all know, making money from consumer driven video ain’t a cakewalk, and hosting that video is really, really expensive. So why did Google really buy YouTube? My answer, which of course looks brilliant given it’s 20/20 hindsight: YouTube was a massive search asset.

Afterall, YouTube now gets more searches than Yahoo, Google’s closest search rival.

So think about that. YouTube was the single fastest growing new form of search on the Web, and Google pretty much outflanked (and outspent) everyone to buy it. Not to get into video monetization, per se, but to harvest and control the most important emerging form of search. In short, Google could not afford to NOT own YouTube.

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Google Latitude

Over and over, I've written about new interfaces to search. Google's recent introduction of Latitude gets us closer. A few snippets and thoughts: First, the big type on Google's site says this: "See where your friends are on a map." I don't know about you, but it sure sounds…

Googlelatitude

Over and over, I’ve written about new interfaces to search. Google’s recent introduction of Latitude gets us closer. A few snippets and thoughts:

First, the big type on Google’s site says this: “See where your friends are on a map.” I don’t know about you, but it sure sounds like something Facebook should have done first. Maybe they have and I missed it? Just a thought.

Second, to sign up, you just put in your phone number. Neat, huh? Yes, it sure is – for Google, which wants to build a big database of mobile numbers for, oh, about a million different reasons.

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Yahoo Search Pad

While I was out, much news has broken in our world. Yahoo, for example, launched an experiment called "Search Pad." From their corporate post: (Search Pad is) a new feature we’re testing on Yahoo! Search that helps you keep track of websites and take notes whenever you do research…

While I was out, much news has broken in our world. Yahoo, for example, launched an experiment called “Search Pad.” From their corporate post:



(Search Pad is) a new feature we’re testing on Yahoo! Search that helps you keep track of websites and take notes whenever you do research online. It intelligently understands when you’re in research mode and, if you choose, collects information about the sites you visit. You can create research documents with saved websites, edit and reorder your personal notes, and share them with friends. No more handwritten scrawls, Post-Its or scattered documents. And you can access them from wherever you are.



More here.

Also, a Q&A with the man behind the TweetNews mashup, Vik Singh, architect of the Yahoo! Search BOSS team.

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