Retargeting will be taken out of the tactic box marketers have been myopically placing it into, and instead they will recognize that retargeting is simply the first step to a sophisticated data driven marketing strategy.
Retargeting, or the practice of showing you ads from sites you’ve recently visited, is all over the web these days, and many folks revile the practice. But as Zach points out, retargeting isn’t the end game, it’s just the beginning.
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