A couple of weeks ago I met with the CEO of TextPlus, and wrote up my experience here. I mentioned he has some news coming, and this is it: TextPlus, which is a popular free text messaging service, is launching free calling between TextPlus members today. Calling to regular lines is pretty cheap to boot (like 99 cents for 40 minutes).
Why am I writing this up? Because it makes me wonder….TextPlus is a fast growing service that is leveraged over the Apple iOS world I call AppWorld. It serves at the whim of a gatekeeper, in this case, Apple (you can also get it for Android, which is growing faster). Apple, in turn, must keep its carriers happy by selling tons of iPhones (and iPads) with plans that lock customers into paying a pretty penny for data and voice connectivity. And I am not sure those carriers are happy with the idea of a fast growing app that helps teenagers (TextPlus’ main constituency) bypass those profitable service plans. It’s like a built in way to teach the next generation of customers how to cut the cord.
Sure, there’s always Skype and Google Hangouts and such, so perhaps this isn’t such a big deal. But then again, maybe it is. With Wifi coverage growing quickly these days, TextPlus – perhaps the name now should be CommPlus – is one to watch, IMHO.